Building a community around your brand takes time, but with FACEBOOK GROUPS you can move a little faster! If you’re currently marketing your business on your personal profile or spending lots of time on your Business Page, STOP! It’s time for you to set up a Facebook Group, and here’s Why You Need a Facebook Business Page.
If you don’t already have a Business Page, set that up first. This will allow you to create your new group from your page which will further cement your business presence online (rather than starting your group from your personal page).
Then set up your new group: Set up Your New Facebook Group in 3 Easy Steps.
Groups give you the unique platform to really start engaging your prospects and existing customers. It’s where people OPT IN to connect with you – a place where you can provide some real VALUE.
It’s important to keep in mind your goal with your group is NOT to *sell* anything to anyone. Rather, it is to position yourself as a TRUSTED authority figure – someone your followers will think of when they NEED the products or services you are offering.
Your FOLLOWERS will come to CONNECT and grow and share their common interests. YOU will show up to SUPPORT your existing customers while you can also NURTURE leads.
Ok, now that your group is set up, how do you position it for success?
First and foremost: Decide on the PURPOSE of your group and determine WHO your ideal customer is. Create group rules and expectations of members which will protect everyone.
CLARITY: Know the purpose of your group and be able to clearly communicate it to others.
AUDIENCE: Know who they are, what they need and what problems you can solve for them.
FOCUS: Remember to provide value. “Selling” is never the goal. Building a community is what will yield results.
AUTHENTICITY: Be your unique self. Bring your voice and your gifts to the table.
CONSISTENCY: Be ready to show up and engage – and do so often and on a consistent basis.
Groups are not a “set it and forget it” marketing tool. They are a place where you can truly connect with your customers; when done right: Best Practices for Daily Management of your Facebook Group
PRO TIP: Require or request and email address as one of the member questions when new members join your group.
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Launching a New Website? Here’s What You Should Do First. | Pages vs. Groups: What you need to Know | Why You Need a Facebook Business Page | 7 Essential Tips for Creating the Best Facebook Business Pages | How to Build a Community around Your Brand | Choosing the Right Name for Your Facebook Group | Set up Your New Facebook Group in 3 Easy Steps | You Set up Your Group – Now What? | Create Content Your Audience will Love | How to set up a Content Calendar that Converts
“Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” -Steve Jobs