Marketing your business on social media is no longer a choice. It’s an essential function of businesses positioned for growth, and it’s still the LEAST EXPENSIVE way to market your business.
Facebook Business Pages can help you to:
> Establish your presence online.
> Position yourself for growth.
> Expand your reach.
Setting up your business page is super easy! But if you’ve never done it before, it may seem a little overwhelming. Don’t try to do this on your phone. You’ll want to do this on your laptop or desktop.
1. CREATE YOUR PAGE
START HERE and then enter page information:
Page Name: Choose the name – If you have an established business, this will be more obvious. If you’re launching something new, take your time to choose a name that tells the story of what you do.
PRO TIP for network marketers: DO NOT put the company name of the products you are selling in YOUR page name. YOUR goal is to BRAND YOURSELF; not the company you’ve partnered with.
Category: Choose the category that best describes what you do.
Description: This will show in the “about” section on your page. Be CONCISE, but descriptive enough to pique people’s interest. Tell them your story in ONE sentence – give them just enough to want to learn more.
2. OPTIMIZE YOUR PAGE:
Choose recognizable profile and cover photos that are sized correctly. Your profile photo can be your logo or a head-shot if you’re a consultant or solopreneur. Your cover photo should tell the story of what you offer. It should be eye catching and engaging to your visitors. And size does matter, so THIS CAN HELP if you don’t have design experience.
3. COMPLETE ALL PAGE INFO:
Be sure to complete all of your company contact information. Help people to find you by choosing as many categories as make sense to describe your page. (If you get lost and cannot find where to edit this section, click on “edit page info” from the bottom of the “about” section or from the left menu).
4. STACK YOUR TIMELINE:
Create at least 5 – 10 visually pleasing and value driven posts BEFORE you invite people to follow your page. Create a welcome post and pin it to the announcement section, welcoming visitors and telling them what to expect on your page. Videos and photos will gain the most attention, so be mindful of your visitor’s experience when you’re creating content. Create Content Your Audience will Love.
5. UTILIZE THE CALL TO ACTION (CTA) BUTTON:
Make it easy for visitors to connect with you. Choose whichever option makes the most sense for your business. You can update this whenever you like.
6. ENABLE MESSAGING:
Allow people to private message you directly from your page. Definitely enable this feature if you are willing to put in the time to respond. You can also set up messenger with automatic responses to buy you some time before getting back to people! Something as simple as: “Thanks for reaching out. I’ll be in touch soon!” can go a long way.
7: PROMOTE YOUR PAGE:
Decide if you want to grow organically or through paid ads. It’s always a good idea to start with your personal connections to gain some traction. You can simply use the “invite” button on your page, but you can also create a post to share on your personal profile telling your followers that you’ve launched a new page and what they can expect to find there.
For more tips like this, join my FREE Facebook Group where I share really cool stuff to help small businesses, solopreneurs and network marketers level up their social media game.
Launching a New Website? Here’s What You Should Do First. | Pages vs. Groups: What you need to Know | Why You Need a Facebook Business Page | 7 Essential Tips for Creating the Best Facebook Business Pages | How to Build a Community around Your Brand | Choosing the Right Name for Your Facebook Group | Set up Your New Facebook Group in 3 Easy Steps | You Set up Your Group – Now What? | Create Content Your Audience will Love | How to set up a Content Calendar that Converts
“We don’t have a choice whether we do social media, the question is how well we do it.” -Erik Qualman